Twitter Fires Up the Spotlight | Marketing Pilgrim


 

Last month Twitter launched its ‘suggested users’ feature and the impact on those who were put on Twitter’s red carpet has been significant. Some of these profiles saw tens of thousands of additional followers added to their own personal profiles which created some very happy folks and, you guessed it, some not so happy people. The LA Times Tech blog has all the details but here are the high points.

 

 

Evan Williams and Biz Stone, co-founders of Twitter put this feature into place last month. When users sign up for a new account which is happening at a dizzying pace they are given a list of suggested users to follow. The folks at Twitter were noticing that many folks were signing up then not using the service. The hope by offering this was to get the newbies in the game. Makes sense to me since Twitter can be somewhat daunting for those beyond the early adopter / social media savvy part of the population.

 

 

The list includes Felicia Day, The Guardian, Rainn Wilson, Dell, The New York Times and CNN to name a few. The benefit to those who made the cut is very clear:

 

 

Since Twitter began endorsing a handful of personalities in mid-January, The Guardian was among several entities to reap a subscriber windfall. Its account jumped from about 4,000 followers to 66,000 in about a month, according to stat-tracking service Twitter Counter. And within the last two weeks, @GuardianTech added new users at a pace about 300% faster than the previous two weeks.

 

 

Day, an Internet video maven, experienced similar results. She has jumped from 20,000 to 83,000 since mid-January.

 

 

TechCrunch went… from 41,000 to 111,000 in the same period. The New York Times’ Twitter account increased its subscriber base by a factor of six — to 145,000.

 

 

The Twitter purists, however, are crying foul. The concern is that those who have grown their following organically and around ‘real’ value or severe self importance, you make the call are going to suffer. Leo Laporte of TWIT puts it this way:

 

 

via Twitter Fires Up the Spotlight.

About these ads

About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 19,780 other followers

%d bloggers like this: