And Hollywood needs monetization…


After more than a decade of hype about the Internet being the next great stage for mass entertainment, it remains dominated by amateurs with most Hollywood stars watching from the wings.

Even as talent agencies like William Morris and television networks such as NBC push for more celebrities on websites and better quality programs, many actors and producers balk at Internet projects, saying they have meager revenue potential compared with TV and movies.

The future of Web entertainment is front and center in fractious labor contract talks between the Screen Actors Guild and Hollywoods major studios that, after a nearly eight-month stalemate, begin again on Tuesday.

Among major sticking points is a demand by SAG, the largest U.S. actors union representing some 120,000 actors, for payments when members work goes online.

But the studios argue they are making too little money on the Web now, and its future as an entertainment medium is uncertain. Still, they are pushing ahead because they see an audience of teens and young adults — consumers of the future — who are more often online than in front of the TV.

“Digital media is really one of the great avenues of the future,” actor and producer Ashton Kutcher told Reuters. Still, he noted that because of the uncertainty surrounding financial models, “I dont know that anybody, truly from an entertainment standpoint, is firing all guns at that arena.”

SHOW THEM THE MONEY

Kutcher is one of the few trying. This month he unveiled a Web series called KatalystHQ on website Facebook.com. In under three minutes, the reality-style vignettes take viewers behind the scenes at his production company.

The 31-year-old former star of TV comedy “That 70s Show,” said he asked workers at his Katalyst Films if they would rather lose the Web or their TV, and they picked the latter. “I felt like that was a great indicator,” he said.

via

Hollywood struggles to find wealth on the Web

| U.S.| Reuters.

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About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

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