The new C’s of January

The two new C’s beating the P and the G in Gillette or now called the ex-Folgers sanitary brand coy has failed to deploy the safety parachute as campaigns from Coke are likely soon flooding the market for this year’s numero uno position in Asia. Esp. with the Asian challenge fading for Coke as it is firmly established in China as well, In India it has further cemented the gold rush for the heat with a new mega celebrity , budgeted in Indian rupees campaign with cinekhiladi Akshay. Last seen in the Colors resurgence on the Indian terra firma, Akshay may still be the out-first export from Bollywood for non Indian audiences or diaspora with 2010 establishing a second decade for innovative, market-aware Coke-worthy marketing and most of it corresponding to the Indian desi heady rush without the Ramesh Chauhan fights early on.

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Also, the second C that got the gall of the razor was Canon which beat doomsday prediction for the recession friendly retail industry with a 35% uptick in budgeted targets for cross RS 1000 crores or $238 million this year riding a new market aware Xerox and Photograhy products campaign. Here’s to the new Cs..there are enough jobless students out there to absorb a lot of additional Cs in the marketing software.

If you want more Financials and related stuff, double back to Adage has the revolution for now and we are on Ad age.


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

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