Spanking new brands get into the Superbowl

We’re still talking Superbowl ads

Sports are back in town

We’ve tweeted about CBS’ success with Superbowl before. It is this year and it has won in more ways than one. The Superbowl’s runaway success brings to us a changing avatar with new brands that are more familiar to the global marketplace. We global travelers definitely look a li’l more acquiescing to the ads even if it is likely to be drab and dull on the field. Go Charlie!

Superbowl ads have been a favorite for new brand launches and the global professional fraternity has indeed been screaming loud and clear to get more meaningful brands and this CBS Superbowl is welcome in getting Unilever Dove men’s care brands, Papa Johns and Diamond Foods’ Popcorn and nuts a wider audience and greater brand recognition. A revolution brought about by us, Twitter and those global viewers that are also looking forward to a more direct competition between NFL and IPL in this season. And even as the greater games of Football and Cricket are headed for a more direct marketing showdown.

That subject in more details at the motherlode Advantage Brands

“Last year, time was being sold entering into a recession,” Mr. McClintock said. “This year, it’s being sold apparently coming out of one.”

Another difference is that a year ago, many marketers that bought Super Bowl spots were playing down their participation, fearing that the sour national mood made the usual hoopla seem inappropriate. Now, though, the hyperbole machine is being cranked up by many sponsors as they seek attention for their ad plans.

Although Super Bowl ad mainstays like FedEx, General Motors and Pepsi-Cola have said they will skip this year’s game, several newcomers have signed on, along with advertisers that buy Super Bowl spots irregularly.

They include Boost Mobile; the Census Bureau; Dockers, sold by Levi Strauss; a line of men’s skin care products from Dove, part of Unilever; Electronic Arts; HomeAway, a vacation-rental listing service; Knowledge Generation Bureau, which offers a text-message information service under the KGB brand; Motorola; Pop-Secret popcorn, to be advertised with a sibling Emerald Nuts in a spot being bought by Diamond Foods; the truTV cable channel, owned by Time Warner; and Volkswagen.

“There comes a time to step out of your comfort zone,” said one first-timer, Chris Moss, creative chairman at KGB in New York. “We’re confident we can give viewers something entertaining to watch with a little more standout than the rest.”

via Advertising – Super Bowl Ads Sales as Economic Indicator –

Something for the new kids on the block

Of course we welcome the texting team from KGB on board. And their superior punch in 3 Q3 spots will definitely be their one and only chance to get yummy action. And we love the nuts even more. The KGB hotline is 542542.

However, CBS may not have won over the kingdom yet and the next Superbowl may be back with the old favorites GM, Pepsi and more Bud flowing..


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

One Response to Spanking new brands get into the Superbowl

  1. Pingback: An NFL vs IPL saga may be written | Social Media and New Markets

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