China’s Lifestyle Dream | Advantage Lifestyle

Avatar just got blocked in China because as some say, a local movie Confucius is being launched and they want to give it a chance to succeed.

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Already the third largest luxury goods market in the world behind Japan and the United States, luxury experts believe China will continue to grow as the country’s emerging middle class tops 250 million by 2010.

India’s middle class is already in boom towns beyond Delhi and Mumbai and spends a lot on things beyond a car and a home. The crisis has but changed things for some time.

However as surveys note, in 2009 crisis ridden China has seen the spending class change faster from Brand to value and make more use of the Internet for purchase decisions. Internet usage is 40% higher (McK Annual Chinese Consumer Study) , Mass and Premium Consumers are slower to trade up , Trading down brands ( Top 5 brands of shampoo share fell 12% to 46% against 58% earlier) in at least 6 out of 22 consumer products and the proliferation of channels like hypermarts and retail supermarkets is having its effect.

It’s not the recession at all. These trends last. In fact even Car and Home sales were up 50% by June 2009. The sophisticated consumer is unwilling to pay additional premium or hanker for a branded flat TV as the new habit of consumption wears off. She has other sources than her neighbour or her uncle from another town. His hankering for luxury or a ‘premium’ lifestyle has not changed. Marketers however have to apply more facets of Marketing from Price to Reviews to Place and Positioning to get her/his attention. Esp in China not as much as the other big market, habits, language and hopes change from one village to another and a conscious choice is a much sought after prize for all education levels and for almost everything from Car, Shampoos and TV to the programming on TV, the Sports and the drinks

There are products like Air travel, Cosmetics and Life Insurance which have hardly been tried by the population and offer an excellent opportunity. Starbucks sells coffee in 70 locations in the Capital Beijing alone. Mandarin vs Cantonese is a problem of different age groups and thus differing taste. Spending is constant and growing at an even pace.


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

One Response to China’s Lifestyle Dream | Advantage Lifestyle

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