Not really an idea | Advantage social

Here’s the scoop from 2000 till even 2009. Electronic Billing saves you paper. Thus you save trees. Well, we are wrong. On fact according to Green Advocates, Institute for Sustable Communications, because both the paper making industry and the electronic media use electricity, they are almost equally criminal in wasting our green planet. So Abhi might have to change the Idea Cellular brand campaign and so many who claim digital campaign are earth shakingly green would have to rethink budgets.

Thugh numbers petain to the US, in this case, the Carbon footprint may not be very different globally despite the different redundant/ modern but non renewable sources of electricity production. Unless you are using solar and Wind energy . We think so.

The comparison : 75 billion units of Electricity (kWh) by the paper industry vs. 61 billion units of Electricity (kWh) by the IT Industry/media…

To catch the numbers, get yourself the Adage podcast on iTunes..


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

2 Responses to Not really an idea | Advantage social

  1. Ross says:

    Ok…so they use the same amount of electricity.

    Which destroys forests and animals homes?

    • zyakaira says:

      Well, the electricity is produced by such forms that destroy forests and animal habitats, that is why the argument is called ‘tree washing’ like whitewashing… 🙂

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