The Jay Leno Show and Nielsen


Tv is back. Where did it go, you ask me? Well ask their accountants and they’ve had some sordid tales to tell these last few years. Not to mention the confusion over network signing up cable channels and disowning them even when big days like Oscars were around. Takeovers of NBC by a Cable Company. Fraud at another. superbowl sales being watched like a hawk for tell tale signs of recession. GM not signing some of its sports sponsorships again. Banks out of their favorite sports sponsorships. They all dealt a huge blow to Tv even as the side show on Pay walls continues to fuel the game of ad revenues versus content sponsorship..the latter being a concept we all want but with no way to monetize it. From the days of Buddy Holly when Cadillac Records showed the World how to mint money from music, everything else and music have been on show on Tv, on the networks. You reach audiences of 40 million across runs, re-runs and DVR recordings for time shifted viewing.

Jay Leno got ahead of Conan simply because the audiences wanted to call it a day earlier and now by September Conan will be back…$30 million a year for another Saturday Night Live..Viewers outside the US fall for Soap and Sports but also more business news content thant Stand up comedy, but that just shows they haven’t seen enough Tv yet..And then there is a dozen of those reality TV shows like American Idol and $6 billion from CBS to broadcast NCAA Basket ball for 11 years for ..behold.. 96 teams.

Here’s the amazing takeaway from a piece of Nielsen History

When Arthur Nielsen introduced the Audimeter (his first metering device) in 1936, there were only about 200 television sets in use worldwide. When the Nielsen national TV measuring service was established in 1950, the average American household that owned a television had only one set and received three network telecasts.

Also these American only contnet or Indian only Content all spliced by one You Tube and one google.com..enough ofr a lifetime of internecine fighting and back biting..with Jay Leno at 10 p.m. Content will win, not advertising.

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About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

One Response to The Jay Leno Show and Nielsen

  1. Pingback: The Jay Leno Show and Nielsen | MarketingTypo.com

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