Some interesting April developments from around the web | Advantage Brands

You guessed it. Fatigue. Advantage zyaada has penned a dozen articles today on the Finance and Economy subjects with a lot of Goldman Sachs and some other Banks popping up. (and the volcanic Ash) do check out the depth and field of vision at ADVANTAGES.US

Also Twitter Chirp kind of boxed forward movement with a lot of developer stuff going around including new developer agreements for using Twitter marks and user data.

Facebook is going the other way on F8, a lot of developer stuff about bringing back the toolbar swing for lulling users and adding a like button to every site you care about. Next you know we would be going Giga Om discussing proprietary standards, integrating internet in LED Televisions and all that gizmodo stuff about a tablet for the competitor.

Coming back to marketing and social media, I am also wary of posting more about Social media usage..most of the stuff is unscientific and definitely counterproductive to using th great examples that cannot arise daily.

There has also been a lot of discussion about Twitter’s 100 million users and Facebook’s 400 million active users. I don’t wabnt to discuss it for my brand. What I know is irrespective my social media effectiveness thru Twitter is in 1000s of clicks/other digital actions of Web 1.0. Facebook’s business effectiveness for my brand is zilch. It is some sort of a hygeine factor now to be on visually appealing Facebook pages. It is much more personal for the user and he does not like to be disturbed, though he can be targeted much more incisively right now on Facebook. Maybe for selling Tag Heuer watches and Bugatti Sports Cars or Armani and Kim Kardarshian fashion accessories..

In the meantime, the web’s other social acquisition account aggregator and advisor Mint has extended its offering to almost all American banks as according to the site an average American uses 11 different banking institutions and unless he can get them all in one place…

The other social revolution on the town square Foursquare recently celebrated Foursquare Day with near million members

Of course last but not the least it’s fashionable in Twitter universe also to hate “Promoted Tweets” and to call/not call them advertising based on whether you are User or Twitter

I would recommend however, that all the developments be not taken in isolation but as a whole picture serious thought be given to being brand leaders in shifting the marketing budget emphasis from print and TV to social media and not “online advertising”


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

One Response to Some interesting April developments from around the web | Advantage Brands

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