The social media progress charts : A 2010 refresh

Facebook vs Twitter

Facebook continues to draw huge crowds in 2010 crossing 3 billion visits in April 2010, while Twitter managed 147 million visitors from 21 million users. However as we tweeted, most discussions on the winnability and success of Facebook and Titter were dominated by Twitter as the platform, while the answers leaned towards the heavy usage of facebook. Apparently the tale is divided by the very fact that no one wants to discuss anything meaningful on Facebook, managing their dominant usage of facebook for the personal sphere of influence and not really as a social site for business. A simpler answer for Facebook’s continued success would thus be a simple advertisr friendly approach that the platform has propagated and that brands have lapped up by the score.

The question is whether Twitter can convert this tirade of meaningful social discussions ( including 3 out of 4 reactions to facebook) that happen on Twitter and except on facebook happen to be mostly about Twitter. While paid subscription models and even paid blogs have failed to take off thus ending the high ideals of those who wanted a paying internet / digital proposition, the advertising based models seem to have been jettisond to early by us cognoscenti on Twitter. Promoted Tweets is not the answer in terms of reach but facebook ads meaning to propagate brands and social causes are a necessary hit.

Nevertheless, as most of the talk is about twitter, there would seem to be some basis to this continued banter about Twitter's innovative reach and effectiveness for business. Stock analysts also find it to be a continuing draw, instant opinion being quite a hit in this volatile world and unless you want to discuss a movie with all your bev y of friends, saying it on Twitter seems to get it done.

Well, the next one in the 2010 refresh is on the plateau for digital books, we having chosen to bite the bullet and make the comment in the here and the now. Interestingly, USA would have us believe they have declared the world wide web within its borders! Wonder if that will even be questioned in this decade!

Also, the FIFA world cup dominated Twitter most of June hitting 6 million plus tweets on the day USA and England were both playing for the honors. Though at less than 20% of the impact in weekly trends, there were other meaningful topics too in the Top 3 with the new Lizzie Mcguire movie at #3 and the Lakers win at #2 ( This week of course there is that corner in SW1 that will vie for the honors with the cup of joy, Nadal having come out par for the course.


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

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