China’s “superbrands” | Advantage Brands


From Warc

China Mobile, the biggest wireless network provider in the world, has been named as the most valuable brand in China by a new report.

According to figures from Interbrand, the consultancy which is part of Omnicom Group, the China Mobile brand is worth 202.8bn yuan ($29.9bn; €23.9bn; £19.7bn).

The telecoms company had 549 million customers as of May 2010, and has added an extra 27 million subscribers to its user base since the start of 2010.
China Life Insurance took second spot in the rankings on 99.5bn yuan, with the financial sector as a whole dominating the top ten.

The China Construction Bank, Industrial and Commercial Bank of China, Bank of China, Ping An Insurance, China Merchants Bank and China Pacific Insurance all featured in this group.

The only organisations to break this near-monopoly were Tencent, which operates a range of web portals, and Kweichow Moutai, the liquor specialist.

Looking more broadly, the consumer electronics category performed strongly, with Midea, Suning, Haier, Gree, Gome and Hisense all representing this industry.

In contrast global brands haven’t featured mobil players since 2006 when Motorola returned with the RAZR and Google and Microsoft continue to jostle in the Top 10 with Coke, Starbucks and Burger King. Coke tops the global list with a brand valuation of $69 billion compared to China Mobile’s $25 billion, while in India also Airtel would lead the brand sweepstakes with 550 million subscribers

China Mobile’s valuation also pips global brands like Gillette and Mercedes Benz on the Interbrand list, jostling in behind Disney at $28 billion. China Life by itself would also makee a Global top 20 just behind Honda and Samsung in the 2009 list

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