China’s “superbrands” | Advantage Brands

From Warc

China Mobile, the biggest wireless network provider in the world, has been named as the most valuable brand in China by a new report.

According to figures from Interbrand, the consultancy which is part of Omnicom Group, the China Mobile brand is worth 202.8bn yuan ($29.9bn; €23.9bn; £19.7bn).

The telecoms company had 549 million customers as of May 2010, and has added an extra 27 million subscribers to its user base since the start of 2010.
China Life Insurance took second spot in the rankings on 99.5bn yuan, with the financial sector as a whole dominating the top ten.

The China Construction Bank, Industrial and Commercial Bank of China, Bank of China, Ping An Insurance, China Merchants Bank and China Pacific Insurance all featured in this group.

The only organisations to break this near-monopoly were Tencent, which operates a range of web portals, and Kweichow Moutai, the liquor specialist.

Looking more broadly, the consumer electronics category performed strongly, with Midea, Suning, Haier, Gree, Gome and Hisense all representing this industry.

In contrast global brands haven’t featured mobil players since 2006 when Motorola returned with the RAZR and Google and Microsoft continue to jostle in the Top 10 with Coke, Starbucks and Burger King. Coke tops the global list with a brand valuation of $69 billion compared to China Mobile’s $25 billion, while in India also Airtel would lead the brand sweepstakes with 550 million subscribers

China Mobile’s valuation also pips global brands like Gillette and Mercedes Benz on the Interbrand list, jostling in behind Disney at $28 billion. China Life by itself would also makee a Global top 20 just behind Honda and Samsung in the 2009 list


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

2 Responses to China’s “superbrands” | Advantage Brands

  1. Some, however, will try to take over the garden bed.

    Small and soft skin growths acquired on the skin are
    called skin tags. But since something was happening I decided to keep trying for a
    few more nights.

  2. Let the story unfold so that you can stay in touch with his emotional side.
    She likens fidelity and long-term exclusivity in Dating Ideas to ‘traps’
    which make people ‘caged animals’ in her book
    The New Rules of Marriage: Internet Dating, Playfairs and Erotic Power.
    dating ideas can overwhelm you with both ecstasy and agony,
    can show you the beauties of the heaven’s gardens or the emptiness of hell.
    Some will mean well, but this is not loyalty.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: