Well, there’s Twitter and then you can read.. | Advantage social

..the other stuff you need on Twitter itself. Yes, it’s still around and i’m still trying to put together 1+1 but it seems to me that we have something which could revolutionalise payments and revenue generation for twitter while keeping it free for me! Yes, according to ‘The Atlantic’ that slicing is well nigh possible and it got me thinking if Twitter will indeed attempt to make it happen. That is, a subscriber pays model for this veritable source of news and information which is more ubiquitous than the newspaper and even mandatory for Google to highlight.

Unfortunately for that to happen it still needs to mature as a platform. Because the underlying thought is that almost everyone brings something from his/her side to give to his Twitter feed and then reads up on twitter and vendors and payors cannot keep paying for the reader. But for those who think a payment wall is a viable answer, there is definitely a rethink coming too, because there are so many alternates available to the audiences that one medium cannot block itself out, especially when the news is the selling product. And thence asking the news provider to pay is also a tough call, advertisers are no longer going to pony up for a dry ride except in a few markers in India and China where also we’d rather it is a dry ride than suffer itinerant advertising in the content. I really cannot see a way out except a business model innovation that is not a surrogate of any of these earlier attempted ‘enviable’ ventures.

Healthcare’s answer of course was the public option, Canada’s option is complete in that regard, but then even Obama has made a start but it cannot be made in emerging markets unless at a very low cost. Similarily on Twitter we cannot expect providers to pay readers for reading the service and unless the twitter feeds are not ubiquitously available everywhere with the breaking news, it won’t pay the providers . Luckily, it does not seem likely that Twitter will die an untimely death with inane attempts at a making people pay thru the nose model and if your recession can at least be positive we can return to CDP financed twitter streams paid by the big corporations much like advertising in its earlier avatar, but definitely not by advertising. IT is a matter of time, we can’t say when.


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

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