Facebook Places? Nah! just try the games | Advantage social


2011 Honda CR-Z photographed at the 2010 Washi...

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This is where Bloomberg caught it

Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway.

The ads are on display in Facebook Inc.’s virtual game “Car Town,” as Honda advertises on the social-network site for the first time today. The game, which allows users to collect and customize cars, has 3.1 million users. It was released on Facebook two weeks ago by Cie Games Inc.

Brands are turning to social networks to reach an audience with leisure time on its hands and the patience to sit through branded messages. Walt Disney Co., Electronic Arts Inc. and Google Inc. have all bought games makers in recent months to benefit from millions of users signing up to play.

Honda joins the august company of Starbucks, Pepsi, P&G and not to forget Coke’s brilliant virality as brand spends on social media increased by two times their 2009 budgets and the resultant Facebook executives are trying hard to keep all the gaming revenues on board as well apart from being one happy property for all brands seeking to reinventing their digital self. Most social brand offshoots are a distinct stream of thought and social conscious hoping to merge into their brands mainstream value for a ‘new me’ that is more persistent. Meanwhile even in conservative markets interactive product placement times and budgets are also likely to jump from $3.6 billion in the US and $600 million in Europe. (Europe has new laws on Product placement as designated by the common market execs).

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About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

2 Responses to Facebook Places? Nah! just try the games | Advantage social

  1. Pingback: Facebook Places? Nah! just try the games | Advantage social (via Social Networking and New Markets) « A blog of blogs

  2. Hiloved} this {article

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