The Coca Cola company gets everyone in a huddle | Advantage social


Coca-Cola Logo.

Image via Wikipedia

With RFID updating Facebook status and auto tagging of all the party photographs. This is really a brand’s dream! Now you know why you could have used more of Twitter..but the winner seems to be Facebook with the Facebook pages becoming a cult. Our brand page here at http://tr.im/advantage We could all use those wristbands

Coke Israel team doing a big favor to the Haifa labs there and putting MTV Miami nights to shame! coke Ireland also had a few bugs of its own trawling Facebook for brand value. Definitive an active lifestyle!

Among other recent successes, coke had achieved 86 million impressions when it launched itself as a keyword/trend on Twitter’s promoted tweets!

In just 24 hours, Coca-Cola’s first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the company’s Global Interactive Marketing Vice President Carol Kruse in an interview with The Financial Times.Following in the footsteps of Disney/Pixar, Coca-Cola is the second company to reach Twitter(Twitter) audiences by advertising as a Trending Topic on Twitter.

The cost for this particular Twitter ad buy is said to be tens of thousands of dollars, but Kruse indicated that the cost was small relative to other ad buys and that Coke is pretty pleased with its first Promoted Trends experiment.

The company choose to run with its Promoted Trend campaign during Wednesday’s World Cup matches, a peak time for Twitter activity. The decision was a risky bet that could have yielded mixed results due to Twitter’s inability to keep the service up during World Cup online hysteria. Fortunately for Coke, its risky decision paid off

 Did you know that globally Coca Cola is the most well understood phrase in any language and beats no, yes or even Mamma! It is actually voted second after the word OK

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About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

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