Another one bites..the paywall | Advantage social

Content on the web, led by business news and analysis suffered another depletion in its ranks with the NY Times hitting the paywall method to generate subscription revenue.  While notable by its unpopularness and its capacity to remove creme de la creme brand loyalists and serious consumers off the sites like WSJ, FT and NYTimes, the method is the only source of revenue anyone in content has come up with. Most like the Kindle and iPad still rely on the free content from across the World Wide Web, as also yours truly to create and  survive our own brand and content. End of the road for serious browsing? Well, most of the magazine content in all 3 cases is available thru Facebook, Twitter and Google so I don’t even now if they should have tried it. We are not trying the paywall as it still looks like a readymade failure to us.

But that does not mean we have found a way to fill the revenue gap, right! And a payment of just $180 million for Adriana Huffington’s effort..I know where this one is headed..

And by the way all known business and daily newspapers in the UK and the US behind a paywall… nary a subscriber run, just the same owner, mostly!! 😦 And print editions have already lost steam no end.

Image representing iPad as depicted in CrunchBase

Image via CrunchBase’s take on the Paywall characterisation of readers and visitors seems most apt


About zyakaira
Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at:

One Response to Another one bites..the paywall | Advantage social

  1. rabindra rai says:

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